If there is one thing I have gotten better at in the last two and a half years, it’s label reading.
Isn’t it funny how we can quickly scan a label with words like Monosodium Glutmate, Lactic Acid, Partially Hydrogenated Soybean Oil and many other quite-the-mouthful ingredients and not bat an eye? But a word like WHEAT, BARLEY, MALT will cause us to put that item right back on the shelf with a *sigh*. (those in italics are ingredients in Cheetos…no, not the healthiest, but I dig ’em every once in a while)
Wouldn’t you just love to go into a store and NOT have to read labels?
Just stroll through the aisles without a worry.
Stopping at little tables to try the samples they have out that day.
Grab those hard to find items from amazing bakeries across the country.
Then you could grab a deli sandwich and a Diet Coke and be on your way.
Or kick back with a cup of java before you head out.
Now you can.
A Gluten Free Frenzy is THE new place to find gluten free products. Owners Martha and Greg were thrilled to open their doors just a couple of weeks ago. (we’re thrilled too)
Everything in their store is gluten free. NO label reading.
Ok, you might have to label read if you have other allergies too, but a list of “other allergens” is in the works. In the near future you’ll be able to get your hands on the list to see what items are not only gluten free, but also soy free, dairy free, etc.
Their goal is to provide the best variety of gluten free products. I would say they are well on their way.
And it gets better. There are ready-made food options too.
You can grab some bakery items from the front case that are made with mixes they have in the store. The perfect way to try out the mixes before you buy them to make at home. Plus there are samples all over the store for you to try.
Pizza by the slice? Done. They have that too. And they are using crusts they carry in the store. Try. Then buy.
Deli Sandwiches in the cooler? Check.
Mainstream products like Betty Crocker, Chex, and Thai Kitchen? Double check.
Plans for their Grand Opening are underway for August. And there is talk of pancake/Belgian waffle Saturday’s. Sign me up.
If you find a product you love that they aren’t carrying yet? Just let them know, they would be happy to order it. (No worries, I have already put in a request for Crispin Cider )
We have been chatting about it all week on the Celiac in the City Facebook page. We are crazy excited to have this new store in our community. We are even making a stop there for our Gluten Free Get Together VI on Monday, July 26th.
Want to join us? Check our the invite on Facebook.
Kudos to Martha and Greg!
4 thoughts on “A Gluten Free Frenzy in Brookfield, WI”
Very jealous. That is such an exciting site for all GFers though 🙂 Enjoy your shopping.
I love how GF eating is getting so much more accessible! This sounds like a definite dream-come-true!
That said, I’m not sure it eliminates all the label reading, since there are still plenty of ingredients people should be avoiding, even in GF products. And, as the product lines grow, so will the need to watch for companies who are cutting corners.
Wish we could make it to the next get-together! Looks like we’ll have to check out the frenzy on our own!
This is wild… I grew up in Brookfield!!! Can’t wait to check it out next time I’m home.
I am so unbelievably jealous (yet very happy for you)! 😉